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Our Impact: Evaluation Methods and ROI

We use a multi-layered approach, based on Kirkpatrick's learning and training evaluation theory.  

 

As a vital starting point, we agree at the outset:

- The outcomes and measures to be achieved.

- The criteria for evaluation and success of the intervention.

- The partnership roles in the evaluation process.

 

Our intervention approach is holistic and is based on achieving the overall outcomes. With regular reviews to enable actions, taken in a timely manner, to build on success, amend the programme or address blockages if they exist.

 

Example of our Multi-Layered Approach

Level 1, Short term (Reaction):  

Purpose: to ensure the intervention is hitting the ‘right mark’ for participants.

Methods: impact questionnaires, two-way dialogue, temperature checks.

 

Level 2, Medium term:

Purpose: to ensure participants are assimilating the learning.  

Methods: data and stories gleaned through workshops, coaching, and action learning conversations.

Level 3, Medium Term (Behaviour change and capability improvements):

Purpose: to measure positive behavioural change and capability improvements

Methods: surveys, random sampling, focus groups - including Managers, with industry associations, citizens, commissioners and customers.

 

Level 4, Long term:

Purpose: to measure the overall impact the intervention has had on organisational performance.

Methods: Progress from level 3, 360° or 180° reports; stories from coaching and action conversations; agreed organisational measures, both quantitative and qualitative.

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